2022 will likely mark the third year where our industry undergoes unexpected and unprecedented change. It could also be the start of our journey back to something resembling the world...
Posted by |
The holidays are always a special time of year, especially now, given the past 24 months. We haven't stopped riding the roller coaster yet, and while it's still unclear where...
Posted by |
Electric vehicles are poised to overtake gas-powered vehicles faster every year as their popularity grows, their efficiency and range increases, and more players enter the market. The push for electrification...
Posted by |
We discussed the auto industry’s ongoing pain points in a previous blog post and offered suggestions to combat them. We’re continuing the conversation today with expert guidance from the ReVo...
Posted by |
Inventory shortages plague every level of the automotive industry. Thanks to ongoing semiconductor and microchip production shortfalls, new and used vehicles are getting harder and harder to come by, no...
Posted by |
Companies around the world continue to make moves toward a more sustainable future. Amazon is dedicating billions to becoming carbon neutral. The federal vehicle fleet looks to be all-electric in...
Posted by |
Today’s car-buying population spans more than 60 years. It ranges from Generation Z, in their early twenties, to the Silent Generation, many of whom are reaching or exceeding 80 years...
Posted by |
Your customers interact with your business in more ways with each passing year. Even if you maintain the same sales staff, your brand — the market identity that sets you...
Posted by |
Every word of a tightly-written marketing strategy offers increased value and incentivizes a customer toward a sale. Optimizing the language of your various campaigns does a service to both you...
Posted by |
Direct mail marketing can be a powerful tool, even in a world constantly growing more digital. A targeted campaign skips the crowded inbox, the muted television, the ignored phone call....
